How We Started
Back in 2019, I was working as a financial consultant when a client asked me something that changed everything: "Why does every business course teach me about profit margins, but nobody talks about cash flow during a pivot?"
That question came from Mira, who was running a small tech startup in Toronto. She had raised her first round, built a solid product, and attracted early customers. But when market conditions shifted in early 2020, she realized her financial foundation wasn't designed for uncertainty.
Traditional finance training assumes linear growth. Startup finance requires preparing for the unexpected, managing through pivots, and building systems that scale with rapid change.
After helping Mira restructure her financial planning approach, word spread through the startup community. More founders reached out with similar challenges. They needed practical financial education that understood their reality.